Shield, the deodorant and anti-perspirant brand that has always made sure that South Africans show up at their freshest – has officially become Rexona.

The change will see bolder, clearer product packs rebranded to Rexona Shield in stores, with fresh, new fragrances that connect with SA consumers.

So, you know that cool you’ve gotten with Shield, Rexona’s bringing you more. That deodorant and anti-perspirant technology you’ve grown accustomed to? Rexona is bringing even more.

With this change, not only will we be aligning to the global markets, in turn globalising the brand, but this shift will also unlock new levels of market leading innovation, elevating the brand and product experience for South African consumers.

Rexona’s 72-hour sweat, and odour protection uses Body Heat Activated Technology that adapts to how the body moves, supporting all-day confidence, whether commuting, working, training, or simply moving through a hot day.

Now just because the name has changed, it doesn’t mean the love for South Africa has also changed. Partnering with Bafana Bafana and Banyana Banyana, that means sobe si-daar [we’ll be there] in full support as they are rising to the top.

Modernising the brand, allows us to usher in a new era of confidence ensuring we continue to keep you protected whether handling the braai, running for the bus, making the circle bigger, or being the biggest fan.

Rexona, it won’t let you down.