Paralympian sprinter training hard on the running track.


Shield believes in the power of movement to transform lives. Everyone should have the right to move, whoever you are and however you move. But, in our increasingly unequal societies, social, economic, and physical barriers stand in the way.

That's why at Shield, we're making some bold moves of our own to create the world we want to see. Moves that will challenge the status quo and positively impact People, our Products and the Planet.

By doing all this and more, we can continue to deliver the most effective anti-perspirant and deodorant products around, protecting the spaces and places in which people move, and inspiring people with the confidence to move more - breaking barriers as they do.

Team of young soccer players receiving team talk from coach
young girl moving and dancing in dance studio


Inspire millions of people with the confidence to move more?

Now that's a challenge we're happy to accept.

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Sure deodorant


Discover the science behind our innovative MotionSense™ range, and get the low down on the ingredients we use.

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