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Inno

It's a range of specially created innovative hygiene technologies to make the world’s leading anti-perspirant even better than before.

72-hour
Protection Claim

Shield is pleased to announce that its claims that new Shield products provide 72-hour protection have been upheld following an appeal to the Advertising Regulatory Board (ARB).

This upgraded Shield formula constitutes a new milestone in antiperspirant effectiveness, one of the most significant advancements in over 40 years.

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Shield 72-hour Protection Roll-on and Antisperspirant Women and Men Range
Shield Black and White range
Motion Activated range

SHIELD MOTION ACTIVATED

The more you move the more it works.

Keeps you fresher for longer.

With unique microcapsules that release bursts of freshness as you move.

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